inspiring stories to build awareness
Branded Content Video production
great stories and values
What is Branded Video Content?
Branded content videos are the reversal or opposite of traditional video advertising. Instead of centering products and services, it centers stories that are important to the people in your target audience.
Successful branded content videos find ways of relating these stories to their brand values...and thus to their products and services.
products and services
What Branded Content Isn't
Branded content is NOT:
traditional video marketing
a video with a brand's logo in/on it
selling a product or service to a target market
created for success
What Makes A Effective Branded Video Production?
Branded videos are successful when they:
align with what your target audience wants to see
align your brand values (without stating it)
are not self-promotional, your brand takes the backseat
are truly genuine and authentic
present a unique point-of-view and has a distinct voice
are rooted in compelling and engaging storytelling
are easily shareable and folks are compelled to share it
are live-action videos telling human stories
are strategically designed branded content campaigns
when and how
You Use Branded Content?
Branded content videos are extremely helpful when you want to:
get people talking about your brand
provide value to your target audience
earn customer loyalty and trust
connect on an emotional level
stay away from heavy-handed sales pitches
have more versatile video content
be disruptive...in a good way
gain greater video content ROI
strengthen your brand voice
create content that elevates your overall brand message
drive awareness of the causes your brand cares about
Stories are connectors. When people feel connected this triggers favorable responses, builds trust and loyalty, and connects emotionally while forgoing rational arguments that attempt to convince people to buy. Branded video content provides the audience immediate benefits - a story they can relate to, a topic they're interested in, or pure entertainment.
ads are unwelcome
Branded Videos Vs. Traditional Content
In a world where traditional advertising and video marketing are becoming unwelcome, your target audience is opting for streaming services without ads, skipping pre-roll ads at the 5 second mark, and installing ad blockers, branded content videos help you stand out by going with the flow that consumers are looking for from their content.
Branded content video stands out because it blends in.
Statistics show that brand recall is higher and folks seek out more content from brands who utilize branded video content.
higher brand lift with branded content (when distributed through premium publishers)
higher brand recall for branded content vs all other digital ads
is the likelihood that consumers will seek out additional content after interacting with branded content
higher brand recall for branded content vs pre-roll ad
expect their branded content revenue to increase over the next 12 months
customized . strategized . specialized
Let's Journey Together
Our full-service branded content video production services are centered around curiosity and strategy. We focus on crafting the highest quality content to build trust and emotional connection with your audience.
Our branded video production work together also aids reforestation efforts as we donate to have trees planted when we're making branded videos.
Here's our 3-step branded video production process:
1. We Explore
Our process begins with a free 30-min Explore Call get to know each other and assess project fit so we can best support the work you're doing.
2. We Collaborate
Once we're underway, our team will work hand-in-hand with yours to ensure you're set up for success with everything you need from strategy to development.
3. We Create
We'll bring your specially curated production team together to fully produce your project from pre-production through final, on-time & on-budget delivery.
"Talus Films’ communication was always on point. They were also incredibly organized and patient...We also appreciated how included they made us feel at the shoot and how engaged they were with us."
Sr. Creative Producer
our Branded Content VIDEO PRODUCTION Capabilities
Hiring Cast & Crew
Audio Recording & Mixing
Lighting & Grip
Hair & Makeup
Music & Sound
Multiple format delivery
Trusted by brands of all sizes
Your Branded Content Project Plants Trees
We take an eco-conscious approach to branded video production in order to protect our natural world and leave it a bit better than we found it. In addition to our sustainable practices, each project we produce aids reforestation efforts through our partnership with One Tree Planted.
We plant trees wherever they are most needed with a preference, when possible, for US National Forests and wildfire recovery efforts.
The number of trees planted per project directly correlates to its overall scope.
Each of our free quotes includes an estimate of how many trees will be planted