Look Good, Do Good
Brand Video . Social Media Video Ads
Chicago Tech Startup, Choobs, wanted a custom way to authentically and emotionally connect with their audience. They wanted to visually share what Choobs is and how they fulfill their mission of spreading love.
Choobs partnered with Talus Films to develop and produce a unique story-based brand video with accompanying social media teaser videos. The suite of videos is being utilized on their website, social channels, and marketing materials to attract new potential customers and raise brand awareness.
The collaboration resulted in a charming 90-second brand video (and two15-second social media video ads) showing how a young woman's life transforms with the help of Choobs.
PRODUCED BY: Talus Films
STORY - Jordan Graves & Austin Taylor
WRITER, DIRECTOR - Jordan Graves
PRODUCERS - Jordan Graves & Madelaine Anderson
FEATURING - Ani Martiroyan, Jimmy Chung, Alex Mueller, Jeremy Germain, Kristin Herman
CINEMATOGRAPHER - Austin Taylor
PRODUCTION SOUND - Antonio Macias
PRODUCTION DESIGN - Madelaine Anderson
GAFFER - Matthew Hatleberg
ASSISTANT CAMERA - Ryan Marshall
UNIT PRODUCTION MANAGER - Kristin Herman
BEHIND THE SCENES - Jeremy Germain
EDITOR, VFX, COLORIST - Julia Gralczyk
POST AUDIO DESIGN, MIXER - NoiseFloor LTD
LOCATION - The Forge
Thoughts from The Choobs Team
''The quality of the videos was incredible. They were fantastic to work with — they were responsive and made me feel I was contributing to the project even though it’s their domain. They always valued my insights and feedback. They kept me updated with the project’s status. Because they had a smaller team, it was easier for me to access them, be heard, and get responses."
- Alex Mueller, Founder | Choobs