Madelaine Anderson | Talus Films
Creating a Successful Branded Film: 10 Tips and Strategies
In today's highly competitive marketplace, brands are seeking new and innovative ways to capture the attention of their target audiences.
One increasingly popular marketing approach is the branded film - a long-form video designed to tell a compelling story and connect with viewers on an emotional level.
From documentary-style pieces to fictional narratives, branded films can take many forms, but they all share a common goal: to create a powerful, lasting impression in the minds of their audience.
Let's explore 10 tips and strategies for creating a successful branded film that resonates with your target audience, drives real business results, and creates emotional connections.
1) Define Your Brand Story and Messaging
Before you can create a successful branded content film, you need to have a clear focus on your brand story and messaging.
What values does your brand stand for?
What sets your business apart from the competition?
What is the "why" behind what you do?
These are all questions you should be able to answer before you start brainstorming ideas for your video content.
By defining your brand story and messaging upfront, you'll be better equipped to create a piece that aligns with your overall content marketing strategy and resonates with your target audience.
2) Understand Your Target Audience and What Resonates with Them
To create an engaging branded film that truly resonates with your target audience, it's crucial to understand their needs, desires, and motivations.
Who are they?
What do they care about?
What problems are they trying to solve?
By conducting in-depth research and gathering insights about your target audience, you can tailor your branded video to speak directly to their unique needs and desires.
But it's not enough to simply understand your audience - you also need to know what kind of content resonates with them.
Are they more likely to respond to serious, informative pieces, or do they prefer lighthearted and entertaining content?
Do they respond better to visuals, videos, audio, or a combination?
By gathering insights about your target audience's content preferences, you can create branded video content that speaks to their specific tastes and preferences.
3) Choose the Right Format and Style for Your Branded Film
Branded films can take many forms, from documentary-style pieces to fictional narratives.
The key is to choose a format and style that aligns with your brand story and messaging and resonates with your target audience.
For example, if your brand is focused on sustainability, a documentary-style film that highlights your company's commitment to reducing its environmental footprint might be a good fit.
On the other hand, if your brand is more playful and irreverent, a fictional narrative that uses humor and wit to convey your message might be more effective.
4) Craft a Compelling Narrative Structure that Engages Viewers
A compelling narrative structure is one of the most important elements of a successful branded video. Your video content should tell a story that engages viewers and keeps them hooked from beginning to end.
A good story has a clear beginning, middle, and end, and takes viewers on a journey that they can relate to emotionally. Whether your piece is serious or lighthearted, it should have a clear purpose and message that resonates with your target audience.
5) Use Visuals, Sound, and Music to Enhance the Emotional Impact of Your Video
Branded videos are all about creating an emotional connection with viewers. That's why it's so important to use visuals, sound, and music to enhance the emotional impact of your video.
But it's not just a matter of using any old visuals, sound, or music - you need to choose the right ones to evoke the emotions you want to convey.
For example, if you're trying to create a sense of excitement or anticipation, you might use fast-paced visuals and an upbeat soundtrack. On the other hand, if you're trying to create a sense of calm or reflection, you might use slow, peaceful visuals and a soft, soothing soundtrack.
By strategically using visuals, sound, and music to enhance the emotional impact of your film, you can create a branded film that truly resonates with your target audience and drives real business results.
6) Incorporate Customer Testimonials or Real-World Examples to Build Credibility
Branded films are a powerful tool for building brand awareness and driving engagement, but they can also effectively build credibility.
By incorporating customer testimonials or real-world examples into your video content, you can show viewers that your brand is trustworthy and that your products or services do make a difference.
This can be especially effective for businesses that are new to the market or companies that are trying to build a reputation in a crowded industry.
7) Ensure Your Branded Film Aligns with Your Overall Marketing Strategy
While a branded video can be a powerful standalone piece of content, it's important to ensure that it aligns with your overall marketing strategy.
This means considering how your film fits into your broader marketing campaigns and messaging.
For example, if your goal is to drive conversions, your video should include clear calls to action that encourage viewers to take the next step.
By aligning your branded video with your overall marketing strategy, you'll be able to maximize its impact and ensure that it contributes to your overall business goals.
8) Leverage Social Media and Other Channels to Maximize Your Film's Reach
Once your branded film is complete, it's important to leverage social media and other channels to maximize its reach. This means promoting your video on your social media channels, as well as reaching out to relevant influencers and media outlets to help spread the word.
By using a multi-channel approach, you can ensure that your video reaches the widest possible audience and generates buzz among your target market.
9) Measure the Success of Your Branded Film Through Metrics Such as Views, Engagement, and Brand Lift
To truly understand the impact of your branded film, it's important to measure success using metrics such as views, engagement, and brand lift.