SQUEEZE THE DAY
Ecstasy of Gold for IKEA
Inspirational Brand Storytelling Commercial
Overview
Talus Films partnered with Ecstasy of Gold to on-location produce Squeeze The Day. This brand storytelling video is one of a series belonging to the IKEA Everyday Rituals campaign.
In this partnership, we put together the production team and captured all the film's footage and the campaign still imagery on-location in the Chicago suburbs. Ecstasy of Gold handled the post-production process.
This project's goal - and the whole IKEA Everyday Rituals campaign - is to encourage folks to find their own ritual that provides meaning and fulfillment to their lives. And to promote the product bundles that IKEA has put together to help individuals take on the rituals - like making and drinking a refreshing glass of lemon water each day - in their own lives.
Credits
CLIENT: Ecstasy of Gold for IKEA
LOCATION PRODUCTION: Talus Films
CO-DIRECTORS & PRODUCERS: Jordan Graves & Madelaine Anderson
FEATURING: Billy Hyland
ON SET DRESSERS: Erik Smith & Jessica Ochoa
CINEMATOGRAPHER: Jesse Schroder
STILL PHOTOGRAPHER: Wendy Davis
AC: Javier Castillo
GAFFER: Jordan Webb
KEY GRIP: Kyle Michaels
POST-PRODUCTION: Ecstasy of Gold
FILMED ON LOCATION IN: Chicago Suburbs