So, you’ve decided to create a marketing video for your company. You’ve determined your budget. You know you’re going to hire professionals to craft it alongside you so now you’re looking for the perfect folks to help bring your vision to life. Here are 5 tips to help you select the perfect video production company for your next project.
1) Look for A Quality Portfolio
When you’re evaluating companies, you’ll want to take a look at their reel and past examples of their work and ask yourself a few questions:
Do they specialize in the type of video I’m looking to produce?
Do they specialize in my industry?
Do I like the way their videos look/the quality?
The stars don’t always have to align with a “yes” to each of these questions, but you’ll want to weigh how important each one is to you and your project. Video production companies come in all shapes and sizes. Some focus on one (or a few) specific niches - either in industry or video type (or both). Others are more jack-of-all-trades who do it all and have a broader focus. All have their own pros and cons. Ultimately, you’ll want to zero in on the company you feel understands your project best and the video style that matches your wants and needs.
2) Look for Interest in Your Marketing Goals
Before you embark on any video production, you’ll want to make sure you’re clear on your goals and objectives for the project. What does success look like? After all, this will be an investment in your marketing strategy and you want to make sure there’s a return on that investment.
A production company who is curious about your goals for success and is invested in your marketing strategy is worth their weight in gold. Almost anyone can capture video footage these days with just the phone in their pockets. But hiring professional visual storytellers who are masters at stitching footage together and have an expert eye for what to capture in the first place is key. When the folks you hire care deeply about the project’s success, you’ll know everything they do will be working to that end for you.
3) Look for Professionalism
When hiring a vendor like a video production company, you’ll want them to display the utmost professionalism; to be clear, timely communicators. Oftentimes, your video team will be interacting with other folks at your company and/or your customers. And at the end of the day, they’ll be crafting a video that will be speaking directly to your target audience. So, you’ll want to be confident they’ll represent themselves and your brand with respect and care.
4) Look for Experts at Handling Logistics
Video folks are often storytellers at heart - aka creatives. And creatives aren’t always the best when it comes to handling logistics, organization, and structure. The very best producers and production companies are adept at wearing the creative hat and project management hat at the same time. There are lots of moving pieces when it comes to video production - idea development, scripting, storyboarding, hiring talent and crew, securing locations and permits, scheduling through all stages of the project, maximizing budget, managing timelines, and so much more. You want to be confident that whoever you hire thrives on organization, structure, and has systems and processes in place to handle the complexity of your project so you can rest easy knowing things are being taken care of while you’re focusing on the other important aspects of your job.
5) Look for Passion & Creativity
At the end of the day, you will be hiring creative folks. Passion and creativity go a long way to ensuring a project is meeting your goals and is successful. When your video team brings these attributes to the table, you know they’ll be looking for all the ways they can help your brand stand out from the crowd, humanize your work and products, and truly connect with your audience. They’ll bring the highest quality to your project because they take pride in their work and are passionate about elevating and amplifying you through their video storytelling.
If you’re currently evaluating video production companies for a project, please book a call with Talus Films today. We’d love to learn more about your project goals and explore how we can best bring it to life.