Joel refers to himself as a suburban gentleman farmer. He's been gardening from the young age of about 6, and it's now a part of who he is - he can't imagine his life without it. Explore Joel's garden with us through our newest short Micro-Documentary Film - Two Minutes With A Gardener.
The "Making Of" Process
Here at Talus Films, we're passionate about giving back and telling stories that inspire. When we set out to make this micro-documentary of Joel and his garden, we knew we wanted to provide a bit of escapism and happiness to our audience and, perhaps, even inspire them to trying growing something themselves. And if you're one of many people who took up planting or gardening during the COVID-19 pandemic, you'll most likely identify with Joel's love for his passion.
Our approach to this piece was driven first and foremost by our subject, Joel. We wanted to let his story unfold in a way that felt natural and authentic. And secondly, it was driven by his garden. We knew this setting would be our focal point throughout, and we wanted our audience to feel as if they were exploring the garden right alongside us.
Joel's story was captured via interview. We chatted with him about a whole host of topics related to his garden - his classification of himself as a suburban farmer, how he learned from his father, how long he'd been gardening, his favorite vegetables and things to grow, his passion for the hobby, and his encouragement to others to try to grow something themselves. This interview wasn't actually filmed in the garden itself, so - in the end - we used Joel's voice from the interview layered over our captured footage of the garden.
The editing process was the most challenging and rewarding part of this project because that's where we got to lay out all the pieces we captured (there's always so much more wonderful content that's filmed than makes the final cut), identify and dig into the story that was emerging, and begin piecing everything together in a cohesive, engaging, and inspiring story.
Versatility of This Type of Video
Story is really at the heart of what we do. We tell your story - amplify and elevate your voice - captured and presented through video. Here are some different types of video that lend themselves very nicely to this style of storytelling:
Branded Mini-Documentary / Company Story Video: These videos follow a brand or company over a period of time - like an afternoon in the garden with Joel - and give an in-depth look at the people, the talent, the process, and the operations that all go into making your product or service come alive. These are typically longer than your average marketing video, play like a film, and feature multiple "characters" through interviews and footage of their part in the overall process.
Digital Business Card Videos: Through these types of videos, you can present your brand, why you do what you do, how you help your clients, and invite them to take the next step with you. These videos are often short and feature the main business owner via interview along with footage of them providing a service or interacting with a product.
Client Testimonial Videos: a great way to attract new customers is by having your passionate current customers share what they love about your product or services. These videos often feature an interview with your current customer while also showing them using your product or service in a way that makes their lives better.
Company Culture Videos: these videos often do two things - 1) highlight the ethos of your company and 2) attract new talent. They're often accomplished by featuring your passionate employees on-camera through an interview paired with captured footage of your workplace culture in action.
Behind-The-Scenes Videos: if your company has an interesting process for developing a product, manufacturing, or distributing a good/service, this type of video really brings that to life. Audience's love to see the craftsmanship that goes into what they're buying and they love to hear from the folks making the work happen.
Are you contemplating one or more of these videos (or even another type of video) for your business? If so, we'd love to hear about it. Reach out to GET STARTED crafting with us today!
Also, if you're with an outdoor brand, check out our free guide by clicking below:
