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  • Writer's picture Madelaine Anderson | Talus Films


How important is video marketing for your business? Perhaps even more important: how effective is video marketing? The fact of the matter is, video is an extremely popular form of content all over the world, and the truth is it’s not going anywhere anytime soon. With the world becoming more digital and seemingly impersonal, we all start to crave things that feel personal and provide connection. We want to see and hear people in real-life settings and situations; it makes them more meaningful.

This becomes especially important for businesses because like they say, people buy from people not businesses. So, how does a business become more human, show their personality, and build trust through emotional connections in a way that converts? With video!

Here are some fun video marketing statistics for you:

Did you know that in 2020…

85% of businesses use video as a marketing tool,

92% of marketers who use video say that it’s an important part of their marketing strategy,

and 88% of video marketers report that video gives them a positive return on their investment (ROI)!

Also, 99% of current video marketers say they plan to continue using video and 95% plan to increase or maintain what they’re investing in producing videos!

Videos are so powerful because…

Video Effectively Tells Stories & Builds Emotional Connections

If a picture is worth a thousand words, then a video might just be worth a million (or more)! Videos can expertly navigate storytelling in powerful, impactful ways. In a matter of seconds, you can hook your audience by appealing to them visually or posing a thought provoking question, you can shift the whole tone of the piece by switching up your visuals or music, and you can leave your audience wanting more at the end of the two minutes (or less) they’ve spent with you. This makes video marketing important for every business to utilize.

Crafting an effective story is an art form. When done right, it can instantly build trust for your brand through emotional connection. This trust is what then allows folks to take actions that deepen their customer relationship with your brand.

Video also allows you to infuse your brand’s personality into the piece. Is your brand built on humor, passion, compassion, or sarcasm? Your video marketing can capture the same tone as it brings your stories to life.

If you’re working to produce a video of your own, check out our free guide on How to Capture Your Audience’s Attention With Compelling Video for more insights.

Video Increases Engagement

Videos are so easily shareable on social media. Audiences are 10 times more likely to engage, share, and comment on videos compared to written content. Social media opportunities are increasing everyday. From Facebook to Instagram to YouTube to LinkedIn to Twitter, the possibilities are endless. And all these options allow you flexibility to pinpoint the exact content and distribution method that reaches your audience best. The face of the matter is everyone today has a video camera in their pocket, and people aren't afraid to use it. Whether you like it or not, video and video marketing is the future. And it's no wonder why!

Because there are so many things demanding our attention nowadays, video dominates because it uses both visual and aural stimuli which helps an average user spend up to 88% more time on websites with video.

Video Converts More Customers & Boost Sales

The bottom line is video helps convert more customers and boost your sales! The human brain loves visuals. So much so, that 90% of information transmitted to the brain is visual, and people retain 80% of what they see in comparison to 20% of what they read. So, video can help you quickly and easily share your services and products with your audience. It’s been shown that using a video on your marketing landing pages can alone increase conversions by 86%. Video marketing can help your business by providing a method of communication that's actually ingested by your target audience.

At the end of the day, 90% of customers say that video helps them make their buying decisions, and simply watching a video makes them 64% more likely to buy.

It’s pretty clear to see that video has some major benefits, but we’re not the only ones who think so. Which means, there’s a whole lot more video content out there on the internet these days, and pretty much everyone has access to a smartphone with a video camera in their pocket. This then begs the question, how can you make sure your video stands out from the crowd?

Well, one amazing way is to improve the quality of your videos by working with a video production company - like Talus Films! Working with us, ensures you have an expert video guide in your corner every step of the way. We craft your customized visual story, are up-to-date with the constantly changing video trends, and have access to the highest quality gear and professionals to make sure your video is always cutting-edge, impactful, and returns your investment!

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Want to know more about the video production process and how much professional video costs? Check out some of our other blog posts like The Video Production Process Made Simple and How Much Does Video Production Cost?

Ready to kick off your company’s video marketing strategy today? CONTACT US now!

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